Pibasure.ie Caught Buying “Car Insurance” - Red Cardinal

by Richard Hearne

6 Comments »

Cheers Richard, appreciate the shout out.

It’s interesting how well you can rise up the SERP’s just by having high PR links from totally unrelated sites. I am not too sure about the whole on theme links. As I said in the blog post, I have tested this on a couple of sites and ranked for a competitive keyword with totally unrelated (and spammy) links, before getting penalized for that keyword. Over optimisation of back links I think.

I would love to know how those sites are acquired (4ps.co.uk), are they just pinged when a domain is about to expire ?. I can’t see a local council selling off their site or who knows, maybe they need to during these recessionary times

Leo’s blog is great, nice to read from other people in Ireland on these topics.

Thanks

http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads

What I understood from it (the SEOMoz one) is that paid links was, once upon a time, an actual strategy used in SEO? i.e. something done, then clamped down on by G – and, hence, the clamp-down as well by SEO professionals.

It seems many companies (e.g. the insurance industry which you mention here and in other posts) are still using this “strategy”.

What would you recommend as a basic link building strategy for small to medium businesses? (Not asking for any trade secrets here! – just a basic idea of what a small / medium sized business could / should do to build incoming links).

Kind Regards,

@Kieran – you also have to look at page relevance, as I’m pretty sure Google now pass relevance from page factors through links. So even from unrelated sites, but from related pages, you can get very good links. Google didn’t have insight into many of the managed registries, and you could pick up dropped domains and get them ranking very well. I think they’ve closed this up greatly now (they used not reset .ie domains after dropping, but now do – I know this because I picked up lots of .ie domains in the past that had previously been govt. related).

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